Grow your App.
Growth comes in many forms, from social media marketing to word of mouth around a community you built or are building. Often growth is seen as a metric you cannot control. However, that is untrue. Conducting user research and using analytics on your webpage can make your startup a potential unicorn. I have recently completed a growth experiment on a front end of a possible app I want to make someday. The goal? How many users can successfully sign up and add themselves to the waitlist? Vanity metrics come in 10% of users clicking on the link during the first growth experiment. Vanity metrics don’t mean much to developers. We can’t know what value our customers get from clicking the link. Google Analytics is one way you can see objective metrics that developers that matter to them. I do care about accurate metrics. I can see that of the 10% of the users who clicked the link spent 3% on the first page, 50% scrolled down past the first page. These are just examples of how you can use objective metrics.
Let’s take a look at the metrics collected by Clinity this past month. I can see that the average time spent on my webpage in November was less than thirty seconds. Dissecting this information, If I want to increase my user engagement, I can position a user waitlist to join flow that keeps the user engaged longer, seeing as my goal is to get users to sign up for the waitlist. Another metric that is useful to monitor to create a more appealing web app is the tech overview provided by Google Analytics. I believe a lot of developers overlook this portion of the dashboard. Here I can see where the majority of my users lie from desktop to tablet and phones. I can also see what browsers a majority of my users use while they visit my webpage. The tech metric helps determine where to shift your companies focus. I need to continue improving my mobile design to retain customers on mobile more than desktop. I also notice that a lot of my users come from Chrome. Knowing this can help me optimize my website for chrome users and chrome users on their mobile phones.
As developers, owners, and CEOs, we want to acquire, retain, and upsell prospective users through growth strategies. We can do this by utilizing a growth funnel. The deeper down the funnel you go, the more we want to increase the conversion rate between each level. Some of the best companies with the best business models fail when it’s time to grow their users because they don’t correctly try to increase the conversion rate between each section. Whereas referrals will be the least of your conversion rate, and awareness is at the top. We see that people can be aware of your brand, you can acquire the user, we want to keep the user active and retain their attention. And when the top of your funnel grows and the conversion rate grows for each user for each level, you will have a nice vacation on the beach when you start counting that revenue.